Ecommerce built by people who have run itLouise & Mike · United Kingdom · Retail, trade and portals

We know your spec sheet and your conversion rate.

Plenty of agencies can build a shop. Very few have had to make one pay — month after month, with their own money on the line. We have run these businesses ourselves for twenty years: lighting, home and garden, retail and trade, plus the portals behind them. Now we do it for yours.

Book a site review See the seven sites Or WhatsApp / call 07999 158456 · email hello@ecommerceconsult.co.uk — we reply within one working day.

Fig. 1 — technical line drawing, produced in-house.Drawn for you

02 / Services

Six lines. One review to find which you need.

Open any line for what's inside. Or skip the reading — book the review and we'll tell you which one is costing you the most.

Book the review

02.1Brand

Start from nothing and end up with a businessNaming · identity · story · guidelines

The name, the mark, the story behind it. Useful if you are launching an outlet, splitting trade from retail, or putting a brand round stock you already own.

Brand namingLogo & wordmarkCompany storyTone of voiceBrand guidelines

Talk brand

02.2Build

Get the site built, then keep it workingRebuilds · migrations · maintenance

A site a trade buyer can actually order from, then someone on hand when it breaks at 4pm on a Friday.

Full rebuildMaintenanceReady-to-launch designsMigrationsShopify · Next.js · portals

Get a build quote

02.3Convert

Make the traffic you already pay for do moreCRO · speed · checkout

Most catalogues leak in the same three places. We find yours and fix them in the order that pays back soonest.

Conversion rateSite speedCore Web VitalsBasket & checkoutProduct finders

Find my three leaks

02.4Content

Catalogue copy that answers the buying questionSpecs · A+ · calculators · blogs

Specs written so a specifier does not have to ring you to check an IP rating or a cut-out size.

DescriptionsTechnical specsA+ ContentCalculatorsBlogs

Price up my catalogue

02.5Assets

Imagery for products that are hard to photographDrawings · cut-outs · video

Line drawings, cut-outs and short videos for catalogues far too big to shoot line by line.

Product imagesLine drawingsProduct videosLifestyle sets

Ask about imagery

02.6Traffic

Bring the right buyers inSEO · Google Ads · Meta · feeds

Search and paid built around how the trade actually buys, rather than around impressions.

SEOGoogle AdsMeta AdsShopping feeds

Review my ad accounts

Not sure which

Most people start with the review.

We look at the site, the catalogue and the ad accounts, then tell you which of the six is costing you the most — and what fixing it is worth.

Book a review WhatsApp

03 / Work

Seven sites. Click through them.

Brands we have built, run or worked on — retail, trade, content and wholesale. The scope is the real scope, nothing padded.

Number eight?

Send the URL and a rough line count. We come back with the three things we would fix first.

Book a site review

01 / 07

lighthubdirect · trade & retail

LightHub Direct

Lighting · Trade & retail

Trade-led commercial lighting — shop-by-solution navigation, trade pricing and next-day stock on panels and fittings. Built and scaled to seven figures before the trading assets were sold on.

Want this for your trade site?

Scope delivered

BrandBuildSEOMaintenanceAdsContent

02 / 07

ensolighting · decorative

Enso Lighting

Lighting · Decorative residential

The premium end, editorially merchandised — direct-import ranges, a curated seasonal edit and a project list for specifiers.

Launching a brand? Talk to us

Scope delivered

BrandBuildSEOMaintenanceAdsContent

03 / 07

downlightsled · dtc

DownlightsLED

Lighting · Direct to consumer

Downlight specialist, 1,000+ lines — a ten-second finder that narrows the catalogue by room, rating and finish.

Need a finder like this?

Scope delivered

BrandBuildSEOMaintenanceAdsContent

04 / 07

medlock · wholesale

Medlock Electrical Distributors

Electrical wholesale · 55 branches

Electrical wholesale across 55 branches. We advised on the web build, the design and the content — trade accounts, branch locator and inc/ex VAT switching over a deep catalogue.

Run a branch network? Let's talk

Scope delivered

ConsultancyContentBrandBuildSEOAds

05 / 07

lightguru · advice

LightGuru

Lighting · Advice & content

Advice and guides — how-to content plus lumen and colour-temperature calculators that feed the commercial sites. ~800K monthly Pinterest impressions.

Want content that sells?

Scope delivered

BrandBuildSEOMaintenanceAdsContent

06 / 07

qvs · electrical retail

QVS Electrical

Electrical retail · 13 branches

Trade electrical retail across 13 branches — catalogue-led, with clearance lines and a fast order form for account holders.

Big catalogue? Book a review

Scope delivered

BrandBuildSEOMaintenanceAdsContent

07 / 07

theglasslampco · decorative glass

The Glass Lamp Co

Lighting · Decorative glass

A decorative glass lighting brand built from the ground up — name, identity, store, catalogue and paid launch in one engagement.

Start a brand from nothing

Scope delivered

BrandBuildSEOMaintenanceAdsContent

What you actually get

The review: three fixes, costed, in payback order.

Not a forty-page deck. One sheet you could hand to anyone — with a cost and an expected effect against each line, so you can decide with numbers rather than adjectives.

01We go through the site, the catalogue and the ad accounts.
02We rank what's leaking by how fast fixing it pays back.
03You get the sheet on a short call. Carry on with us or don't — it's yours either way.

Get my three fixes

Site review — example outputSheet 1 of 1 · Illustrative

Shopping feed rejecting 38% of SKUs

Missing GTINs and mismatched titles — the ads you pay for can't show the products that convert.

Payback · under 4 weeks

£ setup
+ feed hygiene monthly

Trade customers hitting retail checkout

No inc/ex VAT switch and no account pricing on PDPs — the buyer phones instead of ordering.

Payback · 6–8 weeks

£ build
one project

1,200 products with no cut-out size

Specifiers can't shortlist without it — every one is a support email or a lost order.

Payback · one quarter

£ content
per 100 lines

Fees in three parts · setup · monthly · successLouise & Mike

04 / Process

How it runs

Four stages, in order. You get something useful at the end of the first one whether or not you carry on.

Stage 01Review

We go through the site, the catalogue and the ad accounts, then tell you what is costing you money.

You getThree ranked fixes, costed

Stage 02Priorities

A short list, ordered by what pays back soonest. Cost against expected effect. No forty-page deck.

You getA plan you could hand to anyone

Stage 03Do the work

Build, content, assets, campaigns — whichever lines you have signed off. Fortnightly check-ins.

You getShipped work, every fortnight

Stage 04Measure, then keep going

What moved, what did not, what is next. Monthly retainer or project by project, your call.

You getNumbers, not adjectives

Fees quoted in three parts · setup, monthly, successStart with stage 01

05 / Enquire

Book a site review

Tell us the site and what is bothering you. We come back with the three things we would fix first.

Louise & Mike
reply personally.

Useful up front: roughly how many lines you carry, what platform you are on, and whether you sell trade, retail or both.

Email: hello@ecommerceconsult.co.uk
Phone / WhatsApp: 07999 158456
Based: United Kingdom
Hours: Mon–Fri 09:00–17:30

WhatsApp 07999 158456 Fastest reply Email us instead Within a working day Call 07999 158456 Mon–Fri 09:00–17:30 Just a quick question? No form needed